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The bourbon world is obsessed with Pappy Van Winkle. "I think that it's gotten to a point where it's just a little ridiculous," said Jeremy Johnson, the owner of Louisville, Kentucky's Meta bar. Johnson should know: He introduced Pappy Jell-o shots, considered a waste of a fine bourbon by some, and the fallout was extreme.
"I started getting death threats from people," said Johnson. "If you're giving death threats over a bourbon, at that point, you realize that something has probably gone a little too far."
Good luck if you want a bottle of one of Pappy Van Winkle's six varieties. Each state has different rules governing the sale of limited-quantity liquors. Virginia holds a lottery. In other states, long lines wait outside liquor stores for Pappy's annual release. On the secondary market, expect to pay 15 times the retail price.
While Pappy Van Winkle bourbon is a one-of-a-kind item, and half the fun is tracking it down, there are many excellent substitutes. To find the best Pappy Van Winkle alternatives, I tried Old Rip Van Winkle 10 Year and Pappy Van Winkle 20 Year and talked to four experts: Jeremy Johnson; Freddie Johnson (no relation), a popular tour guide for Buffalo Trace Distillery, the makers of Pappy; Fred Minnick, the author of "Bourbon Curious"; and Henry Kwok, the owner of Henry's Place, a bourbon bar in Okemos, Michigan.
Here are the best Pappy Van Winkle bourbon alternatives