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With every other major deal event out of the way for the year, Black Friday is finally on the horizon. If you've been looking for a chance to save and somehow missed every Prime Day until now, your opening is coming soon.
Black Friday falls on the Friday after Thanksgiving, which this year is November 29. Although it's still weeks away, I'm already seeing several great price drops ahead of the event. However, if you can wait until at least the week of Thanksgiving, I'd recommend doing so — despite the "Early Black Friday sale" labels, deals will always be the best on the day of.
I've rounded up the best early Black Friday deals below if you just can't wait until then. For more great savings, check out our roundups of the best Veterans Day deals, best mattress deals, and the best streaming deals.
Top 5 early Black Friday deals
The Leesa Sapira Hybrid Mattress provides great edge support and motion isolation. Its mix of memory foam and pocket springs produces an average firmness, making it an outstanding solution for back pain sufferers of any sleeping style.
The Ergatta Connected Rower is a smart row machine that offers a full-body workout via video game-based exercises and races as opposed to trainer-led courses.
The Catwalk Sofa has a subtle mid-century design, good support, and a lowered seat height for comfortable lounging. Aside from fabric and cushion customizations, the sofa also has two leg finish options.
Whether you drink coffee or tea, this mug warmer will keep your morning cuppa warm no matter how long you take to drink it.
The Family Tree addition to the baseline kit allows you to search more than 20 billion records on Ancestry and to trace your ancestors to over 80 countries so you can build and grow your family tree.
Best Black Friday sales available now
- Abercrombie & Fitch: Get $25 off orders of $125 or more.
- Adidas: Get up to 50% off select items.
- Benchmade Modern: Get 25% off sitewide.
- Best Buy: Save on tech, appliances, and more with new doorbusters every Friday.
- Columbia: Get up to 40% off select styles.
- The Company Store: Get up to 40% off select items plus 25% off everything else.
- Ergatta: Save up to $850 on an Ergatta Rower.
- GE: Save on GE appliances, including refrigerators, ranges, and more.
- The Home Depot: Save on Christmas trees, appliances, tools, and more with free next-day delivery.
- Jackery: Get up to 50% off through November 20.
- Kate Spade: Get 25% off sitewide.
- Naadam: Get 30% off select styles.
- Old Navy: Get 40% off sitewide.
- Our Place: Get up to 40% off.
- Shutterfly: Get 40% off sitewide and 20% off your order with the promo code EXTRA20.
- Target: Save on small appliances, TVs, and more.
- Ulta: Get up to 40% off skincare, makeup, hair care, and more.
- Walmart: Get up to 70% off online and in stores.
Black Friday tech deals
Sony's A95L is the best high-end TV you can buy. Though pricey, its QD-OLED panel delivers the most impressive picture quality we've seen. It's also got a premium design and Google's convenient smart TV interface.
Apple's handy tracking device comes bundled in a discounted four-pack. Airtags are easy to set up and allow you to track multiple items in the Find My app alongside your friends and devices.
The Inspire 3 may be one of Fitbit's most basic watches, but it still packs a powerful fitness-tracking punch with tons of trackable activities, advanced health features like skin temperature sensing, and a comfortable, lightweight design.
The Google Pixel Watch offers robust fitness tracking benefits like Fitbit Morning Brief, advanced running features, and target cardio load.
Hisense's U6N is one of the most budget-friendly Mini LED TVs on the market. It can deliver up to 600 nits of brightness with wide color support, making it an excellent entry-level HDR display.
Black Friday mattress deals
The Leesa Sapira Hybrid Mattress provides great edge support and motion isolation. Its mix of memory foam and pocket springs produces an average firmness, making it an outstanding solution for back pain sufferers of any sleeping style.
If you and your partner just can't agree on mattress firmness, the Sleep Number i8 Smart Bed allows you to customize each side to your perfect firmness. The bed automatically adjusts based on your body's position.
The Allswell Mattress is the best hybrid we’ve tested for under $500. It's firm enough to support stomach and back sleepers and ideal for couples with its impressive edge support and motion isolation.
Black Friday home deals
The Catwalk Sofa has a subtle mid-century design, good support, and a lowered seat height for comfortable lounging. Aside from fabric and cushion customizations, the sofa also has two leg finish options.
The Ergatta Connected Rower is a smart row machine that offers a full-body workout via video game-based exercises and races as opposed to trainer-led courses.
The expandable Leebein Electric Spin Scrubber has various cleaning heads and two power speeds for cleaning your bathroom, kitchen, and even cars.
The Family Tree addition to the baseline kit allows you to search more than 20 billion records on Ancestry and to trace your ancestors to over 80 countries so you can build and grow your family tree.
The Eufy L60 is an affordable, feature-packed robot vacuum that’s great for people who need reliable cleaning of everything from pet hair to dust to small gravel.
This "classic" Lego set contains nearly a thousand pieces, all dyed in vibrant colors that'll help your imagination come to life.
Black Friday kitchen deals
Coffee is a serious necessity for some, and the AeroPress is small, simple, portable, and easy-to-use way to brew a highly competitive, frothy cup of coffee somewhere between a French press and an espresso.
Whether you drink coffee or tea, this mug warmer will keep your morning cuppa warm no matter how long you take to drink it.
The Anova sealer is among the simplest and easiest to use. It doesn't come with the bells and whistles of some of the other models we tested, but it's a great sealer if you're looking for a step above zipper top bags for sous vide or simple meal prep.
The Tramontina Nonstick Restaurant Fry Pan is easy to use and maneuver in the kitchen, thanks to its slick surface, even heating, and flared rim.
If you need to overhaul your food storage collection, the Snapware Total Solution step is a great value pick. The containers are lightweight yet sturdy and leak-resistant.
The Bodum Chambord is as timeless as French presses get. It's unfussy and operates smoothly, and replacement parts (screens, braces, etc.) are affordable and easily attainable.
Black Friday style and beauty deals
The BaByliss Hot Air Brush has an ergonomic handle and anti-static rotating brush that fits easily into the average daily hair routine.
From the sun experts at Supergoop!, this lipstick contains a mineral formula with SPF 30 and a host of hydrating ingredients. It’s available in five shades that build in intensity with each swipe.
The Tarte Maracuja Lip Plump offers a creamy, smooth-gliding formula similar to a balm or lipstick. It also burns less than other plumpers, with more of a cool, minty-fresh feeling.
A trusted alternative with an affordable price tag and thousands of positive reviews.
When is Black Friday?
Black Friday 2024 officially lands on November 29, the Friday after Thanksgiving. We're expecting sales to kick off well before then, but likely the best discounts will wait until then to surface.
Is Black Friday or Cyber Monday better?
Historically, Black Friday was an event reserved for in-person shopping, while Cyber Monday was an occasion for online buyers. Over the years, however, that distinction has long been lost, and the two have become very similar. Rather, Black Friday seems to herald the beginning of the holiday's best deals, while Cyber Monday marks their final day. Both are great. I would say that it's best to buy a deal you find on Black Friday because if you wait until Cyber Monday, you may find it out of stock.
In terms of offerings, Black Friday tends to be more geared toward home goods, TVs, fashion, furniture, and appliances. If you can recall the items people would fill their carts with during the Black Fridays of yore, you've got a good idea of the day's most popularly discounted items. Think toasters, video games, big-screen TVs, vacuum cleaners, clothes, and mattresses.
Cyber Monday used to be geared toward tech, and nowadays, it still carries a little bit of that influence. While most of the Black Friday deals continue on, you can also find limited-time discounts on products like PC components, gaming consoles, cameras, and computer accessories.
What should you buy during Black Friday?
Black Friday is a great event to take advantage of for gift shopping and upgrading or restocking your home. If you've been waiting for a good deal to step up your entertainment center or kitchen counter, we see all-time lows every year on our top TVs, gaming consoles, smart speakers, air fryers, coffee makers, and the like. With Christmas on the horizon, it's also a good occasion to shop for great gift discounts on products like e-readers, gaming accessories, headphones, videogames, iPads, and much more.
Many great savings can be had on Black Friday, making it more of a question of "What shouldn't you buy?" You shouldn't be buying products from shady brands or sellers, no matter how cheap they are. That's why we highlight only deals on products we've tested or researched from sellers we trust, making it easier for you to shop with peace of mind during the rush of Black Friday.
Why is it called "Black Friday"?
The name "Black Friday" hails from a stock market crash in September of 1869 caused by two investors driving up the price of gold. That, combined with a 50% drop in harvest value for corn and wheat, resulted in an all-around dark day for the economy.
Almost a century later, the name returned in the 1950s as the term for the Friday between Thanksgiving and the annual Army-Navy college football game. Law enforcement would often refer to it as such because of the longer hours they'd have to work to police the influx of traffic and shoppers during that period.
Like all popular terms, businesses picked it up for marketing purposes, attempting to rework it into "Big Friday." But it never stuck and "Black Friday" took over as the most commonly used name by the 1980s. It's a fitting name since the holiday is such a massive retail event, often moving many businesses' finances from the red into the black.
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